Project details

The Client: College Torch. An educational consultancy for high school students and their parents looking to apply to college.

The Goal: Improve brand exposure online through Instagram and Facebook.

Target Audience: Parents of 10th-11th grade students.

Metrics: Reach (# of unique accounts that see your content) and engagement (measured in page visits in this example)

Strategies: Posting specific and valuable content that targets key questions and issues our target clients face. Also, linking and directing our online views towards our website and next steps in our funnel.

Social Media Samples

Strengthening College Torch’s digital marketing was a step of the plan to gaining greater brand exposure and establishing identity in the local LA market.

Instagram Revived…

• The previous Instagram feed was less diverse, vibrant in design, and posted less frequently. Topics were often more vague and less targeted towards critical questions. (See Here)